Most of the Components has default rendering logic. This logic is triggered when you DON'T apply Skin to certain Component:
In the example above the component has NO Skin applied and we will see "Tom Cruise's beautiful smile" text on the screen:
To apply a Skin, select your Component in Content Section of SEEEMS.CMS.
In the top right corner there is a dropdown with all of the available skins for this type of component.
There you can select a Skin, that will be applied to your Component. Save Component by clicking on Save button and Skin will be applied to Component.
In Skin we override default rendering logic.
Instead of "Tom Cruise's beautiful smile" text (default behavior) we see "Penelope Cruise's beautiful smile" text.